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BUSINESS PLAN

Executive Summary

Team Members: 

Koa Flagg 

Sterling Foster 

Kelson Spence 

Jiahe Sun 

Sebastien Vondrak 

Name of Service: 

QuickFix 

Problems we are addressing: 

- People who are break down their car in a helpless situation 

- People who cannot get repair right away 

- People who have limit time to solve the problem 

- People who break their car in middle of nowhere in state near interstate highways and local roads 

Target Market: 

Drivers: 

- Families - Truck 

Size of Target Market: 

10,000+ 

Solutions and Purposes: 

- Hiring mechanics having experience and solid skills 

- The system automatically assigns the nearest mechanic to the driver 

- Arriving customer’s location less than 10 minutes 

- Making the customer happy 

- Making them get to their destination safely 

Revenue Model: 

White-Labeling / Licensing

Business Plan: Text

Our service name is Quick-Fix. We dedicate on car repair, our service concept is to repair fast, accurate and to ensure your satisfaction as the criterion. We guarantee that you will think of our service in the first time when your car breaks down on the road and you are in urgent need of quick repair.
The problems we are addressing is helping those people who break down their car and feel helpless, people who in urgent need of repairing vehicles and have limit time of repairing and people whobreak their car in middle of nowhere in state near interstate highways and local roads. If people under the emergency situation and need repair right away, our service will get great praise and loyalty from people.
Let's assume that if your car breaks down on a deserted road or highway, all you have to do is search our website online or call our 24-hour online phone number. We will assign 2-3 technicians to your location as soon as we receive the call and know your situation. Get everything done in an hour! No need to waste time, no need to feel helpless, no need to be angry or desperate. Just give us a call and we'll solve everything for you.
Our main market target is the majority of users who have cars. For example, small car driver, truck driver, novice driver and so on. Our main target market will be the North, West and East, especially the cities with large number of cars and frequent accidents. We will bring a full range of services to consumers. Bring them happiness and satisfaction. Gaining trust will increase their liking and loyalty to our service. And have a chance to recommend our services to their friends and families. In this way, we have virtually increased the number of target markets. 
Our competitors in this field are AAA, Allstate, Good Sam, BP Motor Club and so on. But we do the best job of assigning and tracking technicians, time of arrival and service integrity. Compared with most of our competitors, AAA is good at tracking mechanics, and Good Sam is good at service. We will learn from their strengths in order to surpass them to reach the largest market size.
Our marketing strategy is to spread our brand across the nation at a quick and efficient rate, using advertisements mostly broadcasted from television. Along with this, we plan to have one of our competitors, such as AAA, to advertise our brand as they would use our services through our revenue model.
Our revenue model will follow the guidelines of a white labeling/licensing revenue model. One of our competitors will partner with QuickFix so that our company has the ability to service, and QuickFix can service in the dead zone areas that companies like AAA have extreme difficulty reaching. The partnered company will not have the ability to profit off our technicians as they will be working for QuickFIx.

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66.7% of those who surveyed have a car. With this, inferences can be made to assume that most people own a car and possess the ability to drive. Along with this comes the possibility of breaking down, which QuickFix acknowledges.

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The majority of those who repair their vehicles find it too expensive to do so. This is something QuickFix intends to combat against.

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More and more people of both genders are increasing in driving. As of 2009, at least 150 million people are licensed, and this number continues to grow. As there are more drivers on the road, the chance of a car break-down occurring only increases.

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Using this map that details the number of licensed drivers by state can guide where QuickFix will be selecting repair zones.

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Using this information on population and age groups of drivers, QuickFix can determine where to place QuickFix hotspots based on the average number of incidents by age group, as well as by location like urban versus rural.

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With this traffic information, QuickFix can better understand when to push to have services and features available at a more necessary time than others, such as during traffic.

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